"The restless spirits long to guide..."

New Rune

November 24, 2024

A ruling class aligned legacy media outlet in London generated a font that employed the psychological persuasion technique of calling to authority. The font they designed had embellishments that imitated those seen on Roman lettering. This was done to bring to mind the prestige, that is wrongly or rightly associated with the Roman empire, so that the viewer would link that with this particular user of the printing press.

Here I have created a font of the Anglo-Saxon runes, with the same embellishments..

The font is called New Rune

Download the Font.ttf

New Rune Font